James Stark

James Stark

James Stark is the Segment Development Manager for Retail at Axis Communications. In this capacity, he is responsible for developing strategies and building channel relationships to expand Axis’ presence in the Americas retail market. Mr. Stark is a subject matter expert with dynamic experience spearheading cross-functional initiatives by leveraging business data analytics, strategic planning, and specialized systems and tools to optimize security measures, risk management, and customer experience. He brings more than 30 years working with the retail industry and specializes in loss prevention, safety, e-commerce fraud, and supply chain security.

AI-Driven Security Can Both Mitigate Retail Theft and Improve Business Operations

According to the National Retail Federation (NRF), retail crime led to over $112 billion in losses in 2022, up from $93.9 billion in 2021. The NRF also reported that the average shrink rate for retailers increased from 1.4 percent to 1.6 percent over that span, with organized retail crime (ORC) cited as one of theā€¦