Paul Neto

Paul Neto

Paul Neto, co-founder and CMO of Measure Protocol, is a pragmatic technologist and a market researcher, with a rich and varied career history in research technology, data analytics and advertising effectiveness measurement. He co-founded Measure to solve the challenges he saw in the digital data collection space, developing innovative technologies and fundamentals that offer new opportunities for data and analytics. www.measureprotocol.com
E-Commerce Apps Go Head to Head as Technologies Develop at Breakneck Speed and Inflation Bites

As retailers gear up for the holiday shopping season, and digital shopping takes a front seat, it's more important than ever to understand what people are really doing, consuming, searching for and buying in their mobile apps. Accessing comprehensive data about mobile behavior reveals the importance of targeted strategies — especially on these smallest, most…