“We were very excited about these results from shopkick’s shopBeacon experiment,” said Joe Megibow, American Eagle Outfitters chief digital officer, in the shopkick press release. “We found that being able to offer small, timely rewards for trying on clothes dramatically impacted behavior, and we love creating opportunities for our customers to experience our clothes and our brand.”
So, is this proof enough for you that beacons do, indeed, work? Or are you still on the fence? Do you have any beacon-related success stories and/or best practices you can share? Please do so in the comments section below!
- Categories:
- Apps
- Marketing
- Mobile Commerce
- Mobile Marketing
- Companies:
- American Eagle Outfitters, Inc.
Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.