Ted Rogers

Ted Rogers

Ted Rogers started at Digital River in 2017 and brings a unique perspective to the business, with past roles spanning from marketing to credit and fraud to operations. He served first as vice president and general manager of MyCommerce, then vice president of global expansion and fulfillment operations, and vice president of strategic marketing before being named chief marketing officer in 2020.

Ted has an extensive background in ecommerce and marketing management, serving as a marketing executive in the industry for over 20 years. Prior to joining Digital River, he held a variety of leadership roles at FICO and Bluestem Brands, Inc – Fingerhut and PayCheck Direct.

October 24, 2023 How Online Retailers Can Leverage AI Without Scaring Off Shoppers

As artificial intelligence tools go mainstream and companies look to harness their full potential, it’s logical for online retailers to integrate the technology into their selling strategies. E-commerce already offers key benefits around data collection, and AI’s capabilities promise to make vendors smarter and more agile in improving their approaches. However, that doesn’t mean that…

February 13, 2023 Social Media Uncertainty Sets the Stage for DTC Selling

Aligned with expanded omnichannel capabilities, brands looking to ramp up efforts to accommodate in-person and online shopping interest can look across a variety of avenues — including social media. A new method of selling, social commerce was the shiny branch of omnichannel that many expected to take off thanks to social media’s advantages of appealing to…

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