In 2023, a prevailing theme that has ensnared retailers is the phenomenon of consumer behavior. Both sentiment and spending have been unstable, leading business leaders through a whirlwind of changing strategies based on predictions that never quite came to fruition. Economists collectively anticipated that an impending economic downturn would dissuade consumers from depleting their savings.…
Danielle Marceau
Retail industry forecasts that include external economic factors (i.e., leading indicators) are more accurate in signaling future growth, contraction and major shifts in consumer momentum than traditional forecasts that only take historical performance into account. By monitoring these factors and noting changes, retail executives will have better insight with which to make planning decisions. While…