Lance Owide

Lance Owide

Lance Owide is the B2B general manager at BigCommerce, an open, composable ecommerce platform for established and fast-growing large B2C and B2B brands.

September 18, 2023 B2B Buyer Expectations: 3 Trends Blurring Lines Between DTC and B2B E-Commerce

The world of e-commerce is evolving rapidly, and the boundaries that once clearly separated business-to-business (B2B) and direct-to-consumer (DTC) buying experiences are now blurring. Current buyer behavior data reveals a significant shift in buyer habits, where the B2B buyer journey is increasingly mirroring DTC practices, ultimately leading to purchases being made online. B2B e-commerce leads…