While inflation rates stayed in check over the summer, the cost of goods remains high. As a result, consumers are looking for creative ways to stretch their dollar so they can budget for the 2023 holiday season. According to the Q3 2023 Gift Card Gauge from Fiserv, more than one in four U.S. consumers (27…
Sam Lituchy
Nearly 30 years after its introduction as a method for consumers to pay for Blockbuster video rentals, the gift card has evolved from a simple paper gift certificate to a multipurpose tool that brands and consumers are putting to use in new and innovative ways. According to the Annual U.S. Prepaid Consumer Insights Study from…
