If it seems like retail media is at the top of every retailer’s tech wish list recently, it’s because it is … or at least it should be. As advertising trends shift from in-store to digital, and customers rely more on their smartphones to inform their purchasing decisions, retailers need to focus on tools and…
Sean Turner
Amazon.com. Walmart. Over the past decade, digital giants and mainstay stores alike turned to digitally powered solutions. From online ordering to in-app coupons, the grocery store experience has shifted from strictly out-of-home to sometimes on-the-couch. For many, it’s a welcome addition; but it doesn’t come without its caveats. The vast majority of grocery transactions still…
The grocery industry is undergoing momentous change. With online consumer packaged goods sales promising to reach over $70 billion in 2019, and that number set to double by 2025, these purchases will directly cannibalize brick-and-mortar supermarkets’ in-store sales if grocers don’t take action. The pressure on brick-and-mortar retailers has reached an inflection point with Amazon.com…
