Today, people are shopping online more than ever before. The reality is that many people just prefer the convenience of shopping from their mobile devices. To meet this demand, e-commerce has become widely accessible to entrepreneurs around the world thanks to Shopify. In fact, e-commerce sales are expected to grow 10.4 percent in 2023 alone,…
Eric Netsch
Apple has once again thrown e-commerce marketers a curveball with the release of iOS 16. While the previous updates focused on data privacy, the latest update is centered on giving mobile users more control over their devices. This includes controlling their SMS experience, which is a big deal for marketers and e-commerce brands. The new…