Robyn Rawlings

Robyn Rawlings

Robyn Rawlings is a successful marketing leader with over 20 years of experience in enterprise software and software-as-a-service (SaaS). She is currently Director of Integrated Campaigns and Content Marketing at Webex by Cisco, a leader in cloud calling, collaboration, and customer experience
solutions.

Are You Customer-Obsessed? Here’s Why You Should Be

Amazon.com founder Jeff Bezos said in 1999 that what matters most to him is providing the best experience he can to his customers. In the same interview, he added “If there’s one thing that Amazon.com is about, it’s obsessive attention to the customer experience end to end.” Decades later, Amazon never wavered from its commitment…

Green IT: Why the Next Era of Enterprise Technology is Sustainable

Just a few decades ago, sustainability wasn't a business priority. Today, most companies understand the importance of sustainability, both from a business and social responsibility perspective. So, what’s changed? Today, companies are relying on technology to power their workforce’s efficiency and productivity more than ever. Carbon footprints have greatly increased in the process. According to researchers,…