Country Store catalog is a home-improvement success story with a high-tech twist. The catalog is produced by Reiman Publications, Greendale, WI, which was founded by Roy Reiman in 1964 as a magazine publishing company. In the early 1970s, Reiman launched Farm Wife News magazine and began offering “I’m Proud to be a Farm Wife” T-shirts at cost to promote the publication. The shirts were so popular that Reiman executives realized the company could sell the garments for a profit. Reiman expanded the brand, adding “I’m Proud to be a Farmer’s Daughter” and “I’m Proud to be a Country Boy” versions, among others.
Dawn Greenlaw-Scully
For nearly 65 years, the Miles Kimball Company has provided consumers with gifts, gadgets and other novelty items designed to make everyday life a little easier and more enjoyable. Now, thanks to digital technology and workflow solutions implemented over the last two years, the Oshkosh, WI-based cataloger has eased its own daily burden by streamlining its production operations. Prepress services, such as scanning and color separations—which had been outsourced previously—are now performed in house. In addition, Miles Kimball has established its own on-site digital photography studio. Certainly each of these tasks required a great deal of effort; however, for the cataloger, the technology
