Don Libey

Don Libey
Selling Your Catalog: Prepare for the End Game

Sale, merger, IPO? It’s important to know, from the very inception of your business, how you will exit from it. The end game is a fascinating concept. It is philosophically universal, therefore having definition and meaning relative to life and living, religion, art, war, sports, investments—and ownership of a catalog business. When one thinks of the term “end game,” the two words “end” and “game” should be considered. First, it’s the end of a process, often the sale of a business or the harvest of wealth after a long period of creating and increasing value. Second, it’s a game, that is, a