Lee Webster

As a cataloger, you’re probably using digital photography for some, if not all, of your image creation. Digital photography offers great color and cost savings without the negative environmental impact of traditional film photography. Indeed, digital photography is fast and flexible. It helps you meet your customers’ changing preferences quickly, while shortening your time to market—whether you’re selling from a printed catalog or online. Is Technology the Problem? Early digital cameras were difficult to use, and quality was suspect. In a side-by-side film/digital test in the recently released Graphic Arts Technical Foundation’s (GATF) “Digital Photography Study,” the results show the latest generation of digital