Remember when Macs were supposed to make our lives easier? The world of rubber cement, dull blades, plugged up Rapidographs, and cut-and-paste was gone. Voilá! With a computer we could print out a single sheet of paper and a whole catalog page was “camera-ready.” In a few weeks, a new catalog was ready to mail. Fast-forward to the present, and advertising can be created and placed in front of our customers literally minutes after being finalized — all done electronically without a single sheet of paper. But has life gotten any easier?
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