Phil R

The fall of trade barriers, a maturing domestic market and the explosion of the World Wide Web have combined to make entry into the global marketplace attractive for U.S. catalogers. Going global is a two-part equation. The first part is the decision to market internationally. The second part of the equation is where to market. First and foremost, you must get an idea of the scale of the market, including its size and potential as well as the maturity of the channel of distribution. After narrowing it down to a few potential markets, you need to do some in-country research. You need to consider,