Mukul Krishna

Have you ever lost precious time trying to find product-related files and pictures? Have you ever attempted to get remotely located groups to collaborate and share information in real time without spending a fortune in communications costs? If you answered “yes” to either question, digital asset management (DAM) may be a solution for you. For catalogers with a lot of branded intellectual property, DAM can be extremely useful. Also known as MAM (media asset management), RAM (rich asset management) and BRM (brand resource management), DAM has become an integral component of overall enterprise content management, which entails expertly managing Web content, documents and