It’s only September, but 2020 has already been a memorable year for retail — the effects of which will likely be seen for years to come. The COVID-19 pandemic has caused severe swings in spending across industries, geographies and buying channels. As businesses cautiously reopen in regional patches and consumers slowly gain confidence, retail marketers…
Dani Cushion
The weather outside may be getting chilly, but the busiest retail season of the year is heating up. Holiday spend is on the rise, up 2 percent year-over-year, according to Cardlytics’ new data on holiday spending trends. While retailers have an opportunity to capture more holiday revenue this year, the competition will still be fierce,…
To many, it may feel as though summer still has a ways to go. But like it or not, retailers must face the fact that Amazon.com's first-ever 48-hour Prime Day ushered in the unofficial start of the 2019 back-to-school (BTS) shopping season, along with some heated competition for consumer spend. BTS is the second-largest shopping…
Retailers must employ a mix of targeted marketing campaigns that drive shoppers to both their physical and digital locations.
Back-to-school (B2S) shopping, the second largest shopping season of the year, is now in full swing and growing in popularity with consumers. With B2S shopping no longer just constrained to one specific day, there’s more opportunity than ever before to draw shoppers into stores and online. To make the most of their B2S marketing efforts,…