Seamas Egan

Mobile is celebrating a major milestone this year: the Apple App Store’s and Google Play Store’s 10th birthdays. In the last decade, mobile has become one of the most popular channels for marketers to reach consumers, and email has adapted and evolved alongside it. Though apps and new messaging tools have threatened it, email remains…

The holiday season is still months away; however, it's never too early to think of dashing into consumers’ inboxes. While most are spending their summer in the pool, it's time for retailers to wrap up their tanning lotion and towels, and begin preparing their holiday campaigns for the most wonderful time of the year. To…

Today’s consumer landscape includes distinct generations of buyers, each with its own set of values and spending habits. As each generation’s preferences on brand interaction come into focus, it’s necessary for marketers to re-evaluate the common “one-size-fits-all” tactics and develop new strategies for engaging each group. Discovering how each generation thinks, acts and purchases is…

When it comes to marketing, having the ability to adapt to evolving technologies and test new strategies is critical to campaign success. As we begin a new year, conducting an audit of the tactics employed is a good way for marketers to determine which campaign areas to modify and how to guide future marketing initiatives.…

There’s no better way to celebrate Halloween than with a bowl of candy and a gory horror film. From classics like “Hocus Pocus” to scary sequels like “Paranormal Activity: The Ghost Dimension,” horror films have been inspiring nightmares for centuries. These flicks usually have a moral (sleep with one eye open, don’t trust clowns, etc.),…

Last month, Starbucks was in the headlines once again with its industry-leading loyalty program. In addition to offering birthday specials and personal perks to its best customers, the coffee king is teaming up with transportation network company Lyft to expand its loyalty rewards to an even wider network. Since the 1970s, the coffeehouse company has…

With retailers ramping up their email marketing efforts during the holiday season, they need to take steps to ensure their emails are ending up in their subscribers’ inboxes rather than the dreaded spam folder. Consider these five tips, with an ode to "The Hunger Games":

This Sunday, setting our clocks back an hour for Daylight Saving Time marks the move toward colder, shorter days — but it doesn't have to all be winter humdrum. November is the month of long-awaited Black Friday and Cyber Monday shopping days, so retailers should jump at the chance to use Nov. 2 to reset both office clocks and all-important marketing strategies. During the busy holiday season, timing is everything — especially when it comes to the battle of the inbox message that will get consumers buying both online and in-store. I've packaged up some tips and tricks on how to get timing down right so you can "fall" into seasonal revenue:

The value of email marketing has been well documented over the years. It remains the digital marketing channel with the best return on investment for marketers, retailers included. With this in mind, here are five tips for helping your company establish an effective A/B email testing program: