Susan Boland

There was a time that personalization was more of an aspiration than a reality. Most retailers didn't have the data, business processes or tools to deliver a personalized shopping experience. Personalization was largely site-based and, in its simplest form, leveraged customer demographics and purchase history to inform the next purchase. In earlier stages, personalization was…

The back-to-school season is wrapping up. Forecasts predicted a slight decrease in back-to-school spending in 2015; this isn't a result of consumer confidence, but instead a balancing of the spend which has grown 42 percent over the past 10 years, according to the National Retail Federation. To capture the wallet share of customers this back-to-school…