Enterprise retailers are spending millions on analytics because, in theory, the right solution can provide incredibly valuable insights to guide marketing, product development, sales initiatives and more, thus generating significant return on investment. But do the analytics platforms that companies currently use live up to the potential and generate returns that justify the investment? No,…
Collin Sebastian
A true omnichannel marketing strategy requires more than simply grafting social media and mobile elements onto a pre-existing marketing campaign. It involves immersing consumers into the brand across all channels in an interconnected, seamless experience. And when it’s done well, omnichannel marketing is an incredibly effective way to build brand equity and drive sales. Denny’s…
