Website and customer experience optimization aren't new. Both have been slowly and steadily evolving over the past decade and have become a key competitive differentiator for many retailers, especially global brands that have created a “culture of optimization” throughout their organizations. Along with this evolution comes new tips, tricks and techniques based on the previous…
Ian McCaig
As our world continues to become a much smaller place, the ability to buy goods online from other countries is on the rise. One valuable target group for U.K. online retailers are U.S. customers. We've used our own data to explore the shopping behavior of this particular customer group to help U.K. e-commerce companies maximize the revenue opportunity these shoppers bring.
