Robert Glazer

In addition to changing how consumers work, the COVID-19 crisis is also changing how they shop. Instead of going to brick-and-mortar stores to purchase goods, consumers are focusing their shopping online. In fact, among primarily store-based retailers, the number of online orders in the U.S. and Canada were up 56 percent year-over-year for the two…

With summer winding down, back-to-school is now in full swing. Affiliate marketing is key for retailers during back-to-school. This time of year presents a prime opportunity for brands to collaborate with publishers and highlight core product lines on the lead-up to the upcoming school year. It’s a perfect time for brands to engage with an…

The affiliate industry is nuanced. There are many players, layers and moving parts. While some of these nuances are what make the affiliate model unique and valuable, such as connecting compensation to outcomes, there are others that are less desirable. What’s more is that if a company is unaware of them, they risk damaging their…

What is performance marketing? There’s no consistent definition, really. It’s hard to nail one down when many in the affiliate industry are rebranding as “performance” marketers just to distance themselves from some of the low values, tactics and history in the affiliate industry. At the same time, other agencies increasingly call themselves performance marketers for doing…

It’s no secret that proper search engine optimization is a key factor in the success of an online retailer. Some online retailers view SEO as a requirement to drive traffic to a website’s blog or homepage, but that’s only part of the story. To increase your chances of converting a website visitor into a customer, every…

Seventy-five percent of U.S. companies with loyalty programs generate a return on that investment. With so much success on the line, it’s surprising how many retailers still outsource loyalty programs, either directly or indirectly, to third-party vendors through cash-back partnerships. Third-party loyalty partners are attractive to small and midsized retailers as they don’t require in-house technology or labor…

There’s a lot of hype in the retail world around sales shifting from brick-and-mortar stores to online. However, the two don’t have to be mutually exclusive. Rather, smart retailers need to understand the relationship between those spaces and make the shopping experience as customer friendly as possible. The Rise of Showrooming Worldwide in-store and online…

For the vast majority of retailers, the holiday season is the most important time of year. Sales during the holidays account for almost 20 percent of annual totals and often a majority of the profit. Some online retailers even make 10 percent of their yearly revenue during two days — Black Friday and Cyber Monday.…

Retailers can’t just decide not to pay Google for the people who clicked on their search ads because they don’t feel like it. The same goes for affiliate marketing relationships. Just because they’re paid based on performance, it doesn’t mean they only require seconds of your time and a few dollars every quarter. Like any other…

It's no mystery why affiliate marketing has historically had a reputation as a channel full of fraud and off-brand promotion. However, shady affiliate practices are now taking a backseat as retailers with properly managed affiliate programs are starting to shift to practices that focus on and drive incremental revenue and brand relevance.