How simple is your checkout process for customers? Is it an arduous task, or perhaps the opposite and everything is handled on a single page? This is a critical aspect of e-commerce that can’t be overlooked. A complicated checkout process could mean lost business. In fact, a recent study conducted by UPS found that 20…
Matthew Pufall
Small to midsize brands (SMBs) need to find new ways to compete with e-commerce giants like Amazon.com. These six tips will help smaller online stores gain an edge in 2016: 1. Sell the right products. Small online retailers often have trouble when trying to emulate e-commerce mega-stores, but their perceived weakness may be their greatest attribute. The e-retail…
New customer acquisition is often what keeps most small business owners up at night. Finding new customers can take time. Today’s customers express interest in shopping at locations recommended by friends and family members. Referrals are powerful, and a recent article in The New York Times stated that 65 percent of customers typically come from…
