Data analytics has proven to be an important way for retailers to glean insights into the patterns, preferences and behaviors of customers. However, getting the right customer data remains a challenge. Consumers can be hesitant to share personal information, especially when the benefits of doing so aren’t clear. They're willing to make an exchange though…
Scott Horn
With so many studies demonstrating that younger consumers are far more likely send a Twitter DM or Snapchat than they are to respond to an email, why do so many companies stubbornly stick to email as their primary channel for customer support? Savvy retailers are taking a cue from their customers’ habits and embracing messaging…
