Ellie Martin

Effective marketing requires a suite of powerful tools. Online businesses have the unique advantage of being able to constantly connect with their target audience. Furthermore, the market is rather large and continues to expand by considerable margins each year. According to the U.S. Census, total e-commerce sales for the second quarter of this year increased…

It’s tough to keep up with web design best practices these days. It seems like the trends change every year, sometimes reversing and doubling back on themselves. Often the best practices simply depend on who you ask. Some might say, for example, that hamburger menus are a good way to provide navigation options on a…

The world of user experience (UX) is filled with predictions, from thoughts on the race to great customer experiences to a deeper integration of digital and physical experiences. These predictions come in rather handy when thinking about e-commerce, considering a look into the future could mean the difference between an online business making money or not.…

Most consumers shop online because they don’t want to go through the hassle of going to a local store. To that end, it’s crucial that e-commerce sites reduce customer confusion and make the shopping process as intuitive as possible in order to maximize conversion rate. This means that browsing, comparing items and checkout all need…