Bobbi Leach

Bobbi Leach
3 Things to Know About What’s Stopping Shoppers

Changing consumer behavior has made it difficult for retailers to predict whether shoppers will or won’t complete a purchase, especially when it comes to big-ticket items. FuturePay’s newest study, The Big Ticket: What’s Stopping Shoppers?, aims to clear things up with an in-depth look at the online shopping habits and payment preferences of 1,500 U.S.…

Applying Digital Lessons to Layaway

This holiday season, shoppers trying to afford everything on their wish list might need an alternative to paying with plastic. According to Deloitte, about 17 percent of all holiday shoppers will use some sort of layaway program to buy gifts this year. For many shoppers, layaway has served as a traditional alternative to using credit…

3 Omnichannel Tips to Optimize Holiday Revenues

Retailers should waste no time in preparing for this year’s holiday shopping season. Before you know it, consumers will begin searching for the fastest, most convenient way to snag every last item on their holiday wish list. From an e-commerce website to traditional brick-and-mortar stores, offering more than one purchasing channel is an important first step, but it may not be enough to stand out from the competition. By implementing an omnichannel strategy that enables data…

Blending Online, Offline Marketing Strategies to Improve the In-Store Experience

The traditional thinking has been to look at in-store success to determine an e-commerce and m-commerce strategy. However, by evaluating successful e-commerce and m-commerce strategies, brick-and-mortar retailers can create a seamless shopping experience and help meet consumers’ ever-heightening expectations. Brick-and-mortar stores are evolving as consumers expect a more compelling and personalized customer experience. While online…

3 Digital Cleaning Tips for E-Commerce Retailers

Summer is well underway. In recent weeks, everyone has pulled out their lawn furniture, heated up their grills and dusted off those pool floats that haven’t been used since last year. As with any seasonal change, many likely find some items they no longer need and do a bit of cleaning. However, seasonal cleaning doesn’t…

The Forecast for E-Commerce

E-commerce took a couple big leaps forward in innovation and efficiency in 2015. While it’s easy to examine past success and the trends of the previous year, the most important thing retailers can do now is use that knowledge to stay ahead of the curve. Here are three of the most important trends that online retailers…