Andy Shirey

Andy Shirey

Andy Shirey is the  Senior Product Manager at OpenMarket

A Message for Retailers: Start Texting Today for Relevancy Tomorrow

Many people are afraid of change, and the same is true of many companies. After all, staying consistent is a key component of creating a successful brand image, and as the old saying goes, "don’t fix what’s not broken." Unfortunately from this perspective, the same doesn’t hold true of technological disruption. In fact, it’s quite…