Last year saw a lot of change for the retail industry. Brands that have been household names for decades closed their doors or filed for bankruptcy as pure-play e-commerce newcomers entered into the fray and found immense value in opening up their own physical stores. The term “retail apocalypse” also became ubiquitous, and artificial intelligence…
Kurt Heinemann
Personalization has been a buzzword in online retail for years. In today’s digital-first world, consumers not only look for a more intuitive and personal digital store experience, they expect it. Unfortunately, the reality is many major e-commerce players are missing the mark by relying on basic strategies that broadly target customer bases. The gap is…
Each new year brings new trends, behaviors, technologies and consumer demands. Most importantly, it brings new opportunities. To seize these opportunities, retailers and e-commerce professionals must not only remain one step ahead of their competitors, but their customers as well. Let’s take a deeper look at some key trends shaping e-commerce marketing in 2017, and…
The consensus in e-commerce is resounding: personalization is a really big deal. Various industry surveys have found it to be among the highest, if not the No. 1 priority for marketers. At any trade show, you’ll see the “P” word splattered across banners and fliers everywhere. It’s a bandwagon and everyone seems to be on…
