As digital marketers access new tools that remove the most common barriers to content creation, they're faced with a new problem: too many possibilities. With a wealth of potential, it can be difficult for brands to narrow their options to the perfect content type for their next consumer-facing campaign. A good place to start is…
Brian Rigney
You may have visual content on your website, but is it converting your visitors into customers? With the many common e-commerce challenges faced by retailers, my guess is not as many as you would like. It’s no surprise that industry conversion rates have stopped climbing at their previous levels. According to the Forrester report “The…
Retailers are more aware than ever of the power of rich, impactful digital experiences. More than 50 percent of in-store sales were influenced by digital channels in 2015, and that number will just continue to grow as customers expect fresh and interactive content. In a recent Demandware and L2 report, industry experts explored four strategies…
Even for well-established online retailers, product presentation that yields inspired customers is a difficult feat to achieve. The
There’s little question that a mobile-first strategy is essential for any retailer that sells online. However, many retailers today are challenged to develop an exceptional mobile shopping experience. Small screens, hundreds of popular devices, many vendors and competing standards mean that mobile shopping is often a lowest common denominator approach, but it doesn’t need to…
Earlier this summer, New York & Company (NY&C) joined Zmags for the first in our “Master Marketer” webinar series. In the webinar, Paul Carroll, NY&C company’s vice president of digital and e-commerce creative, discussed how Zmags’ flagship product, Creator, has enabled his team to grab consumer attention, boost sales and reduce the cost of creating…
