Consumer goods companies, having previously lagged behind other sectors with rocketing online sales, now appear to have reached an e-commerce tipping point. They are learning from traditional e-commerce retailers when it comes to their use of online customer and competitor insights to understand buying patterns, price sensitivity, and new competitive product offerings and to improve…
Paul Thompson
Consumer goods companies, having previously lagged behind other sectors with rocketing online sales, now appear to have reached an e-commerce tipping point. They're learning from traditional e-commerce retailers when it comes to their use of online customer and competitor insights to understand buying patterns, price sensitivity and new competitive product offerings to improve category management for…
