The holidays are a big season for retailers, and every marketer is looking for a new, omnichannel way to drive sales. Some recent reports brought up a few data points that might help guide new strategies: NetElixer predicts a 10 percent increase in e-commerce sales this holiday season, but that’s down 1 percent from an…
Andrew Fegley
The proliferation of tools available to help marketers with core aspects of their jobs has gotten almost overwhelming. At the end of 2016, there were more than 3,500 marketing technology tools available. As that number continues to grow, the process of choosing which technologies to utilize will become increasingly difficult. A quality customer acquisition platform…
