Robert Gilbreath

Robert Gilbreath

Robert Gilbreath is the general manager of Auctane’s ShipStation, the trusted leader in shipping software that helps online sellers scale their businesses and deliver exceptional customer experiences. Gilbreath has been part of the team for nearly a decade but spent a larger portion of his professional life in online retail as part of what was once the new world of ecommerce. Like ShipStation, he’s based in Austin, Texas. When not getting ship done, he enjoys time outdoors with his wife and three children.

2 Ways to Make Free Shipping Feasible for SMBs This Holiday Season

In peak season 2022, the top priority for many small to midsized businesses (SMBs) isn’t keeping up with dwindling inventories or navigating pandemic-impacted supply chains, it’s saving money. ShipStation data found that most merchants will cut costs this season by increasing delivery fees and decreasing delivery speeds for the end consumer. However, SMBs that take…

How a Shipping Makeover Can Increase Your Bottom Line

Most online retailers start their businesses with lots of passion, little (if any) shipping knowledge and a small space to work out of (usually an extra bedroom or living room). When you first start to build out your shipping process, it’s easy to just stick to the first system in order to get the shipments…

6 Shipping Tips for Emerging E-Commerce Retailers

For the typical e-commerce startup that's selling a physical product, shipping is often an afterthought. Compared to splashy marketing campaigns and new product features, shipping isn't exactly the sexiest topic. However, efficient shipping operations directly affect revenue and future growth, and companies that don't adhere to best practices run the risk of having increasing sales without raking in enough profits. Consider implementing these six tips:

10 Tips for Replatforming Your E-Commerce Site

Rebuild it or else. This is the emerging mind-set of mid-sized companies as they start to feel the growing pains of a first generation e-commerce site that no longer supports their needs. Lack of features, scalability challenges, weak business tools, the need for mobile and social commerce support, and a slew of other challenges have driven many online sellers to a tipping point. Their current online solutions will not cut it.