There's pressure for brands to compete on customer experience (CX) in nearly every industry. Retail marketers, in particular, are pressured to meet growing expectations from today’s empowered customer for an experience tailored to their preferences at every stage of their specific journey. For retailers, this change may seem daunting, as companies must update their business…
Patrick Tripp
The customer journey as marketers have known it is dead. In the age of omnichannel retail, customers getting from point A to point B is a more fractured experience than ever. The pace of customer expectations means that the window of time to engage, send the right offer or respond to an action is shrinking.…
