Let’s face it: omnichannel was a cool buzzword 10 years ago. With the acceleration of disruption and change, being “omnichannel” isn’t going to bridge the gap between tomorrow’s leaders and laggards. Nordstrom is a notable example of a retailer with a forward-thinking approach. I worked there in 2008, so I can attest that Nordstrom was…
Susan McReynolds
Customer information yields incredible power for today’s data-driven retailers. Yet with growing volumes of individual consumer data flowing across the network, cybercriminals are eager to exploit both online and offline vulnerabilities. Customer relationship management (CRM) analytics platforms fuel highly personalized, targeted marketing campaigns and programs, driving top-line and bottom-line results. But whether it’s being transported…
In today’s retail environment, embracing digital transformation isn’t a choice — it’s a requirement. Future-proofing networks is the only way to stay competitive these days, and those not already optimizing the digital journey will be disrupted. Beyond the retail apocalypse headlines — which are misleading, by the way — network inefficiencies affect today’s bottom line, too. Recent…