The subscription commerce market is growing daily as consumers are drawn to the convenience a seamless, recurring experience provides. By 2023, Gartner predicts that an impressive 75 percent of direct-to-consumer (D-to-C) businesses will have a subscription offering. In such a crowded market, however, it’s not enough for merchants to simply offer consumers recurring orders at…
Greg Alvo
Retail and brand leaders face a common and critical challenge today: finding new ways to retain customers in a hypercompetitive marketplace. Consumers have more choices than ever when it comes to where and when they buy. This forces retailers to think differently about how they keep customers coming back — to avoid incurring all the…
Hyperbolic headlines have been fueling the "retail apocalypse" fire. With e-commerce giants like Amazon.com seeing its net sales increase 38 percent in the last quarter, it’s tempting to fan the flames. However, stores aren't relics of the past; they’re a secret weapon for retailers. To stay competitive, retailers must provide engaging shopping experiences that are consistent…
Last year marked significant change for the retail industry. We witnessed age-old retailers going bankrupt and names like Alexa surge in popularity. Amidst the turmoil, disruptors like Wal-Mart and Amazon.com dominated investment in emerging technologies, like voice-based ordering and robotics, and completed strategic acquisitions to expand into new markets. In 2018, we expect to see faster change and greater disruption.…
Retailers spend billions on customer acquisition, but then spend very little time or money on the next step: getting customers to stick around. Most retailers have become extremely adept at getting their messages and promotions in front of prospects. But even when they succeed in acquiring a new customer, that person usually only makes up to two purchases per year. That equates to billions of dollars spent for very little long-term value.
