Ron Jacobs

Ron Jacobs

Ron Jacobs is CEO of Jacobs & Clevenger.

5 Tips to Re-Energize Your Retail Marketing Strategy

Consumer behavior has shifted. While many shoppers now prefer smaller, more customer experience-oriented retailers, at the same time, they value e-commerce because they believe it offers better choice, convenience and price. While more than half of today’s consumers are regularly completing transactions online, several industry experts are finding that customers still want to feel connected…