Steve Jobs once said, “Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” For apparel manufacturers and retailers, no statement could be truer. Consumers want to be able to research merchandise, compare prices and move between purchasing channels seamlessly. Without seamless purchasing…
Paul F. Magel
The prevalence of e-commerce giants has completely changed consumer buying expectations. Apparel, fashion and retail companies are all feeling the effects of the shift toward unified commerce and the pressure to deliver on consumer demands. Going beyond shipping, fulfillment and customer experience, consumers are looking closely at how a product is made, and making purchase decisions…
