Sara Hicks

Sara Hicks

Sara Hicks is the co-founder and CEO of Reaction Commerce, a real-time open commerce platform that allows businesses to fully control their retail businesses’ digital needs. The platform unlocks endless innovation, is built for change and grows with the retail industry.

February 8, 2019 BOPIS, BORIS, and the Benefits to Your Business

All of these omnichannel shopping behaviors require retailers to thoughtfully build out operations across online and offline channels.

August 10, 2018 3 Keys to Omnichannel Retail Success

Today, consumers look to shop for goods across multiple channels — online, mobile, in-store, social media. According to industry studies, businesses that adopt omnichannel retail strategies reach 91 percent greater year-over-year customer retention rates compared to businesses that don’t. Retailers everywhere are working to ramp up their efforts to increase visibility and sales across all…

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