Zephrin Lasker

Zephrin Lasker

Zephrin Lasker is the VP of E-Commerce at Viber.

Messaging Apps: The Future of Social Shopping and Retail

Malls may not be dead, but there's no denying that the retail landscape has dramatically shifted — even within the past five years. Retailers are scrambling to adopt technologies that are necessary to maintain relevance and meet the demands of their increasingly digital customer bases. Young consumers expect the brands they love to respond with…