Long before the first jack-o’-lantern was carved, retail marketers were busy preparing for the holiday season. While it's always the busiest shopping season of the year, 2019 is gearing up to be the biggest yet, with holiday spending projected to surpass $1 trillion, according to eMarketer. With so many dollars up for grabs, stakes are…
Anthony Chiulli
Consumers will spend $4.9 trillion a year on e-commerce by 2021, and retailers are optimizing their sales and marketing for the online consumer. This means prioritizing digital sales drivers like email, a tried-and-true favorite. But first, brands need to ensure they’re following email marketing best practices to better ensure deliverability. Why? Solid deliverability means more…
’Tis the season for promotional emails. According to Adobe, in 2017, Cyber Monday alone accounted for $6.59 billion in sales, with roughly 25 percent of sales driven by email promotion. Despite last year’s impressive returns, consumers believe marketing emails from brands have plenty of room for improvement. An original study conducted by 250ok in partnership…