In recent years, retail businesses have come to realize just how closely linked their physical and digital shopping experiences are. Anywhere consumers shop, they’ll find the digital in the physical, and, thanks to virtual reality (VR) and augmented reality (AR) as well as other emerging technologies, something that feels like the “physical” in the digital.…
Conor Ryan
Retail marketers may be unclenching their teeth knowing the digital industry has two more years to prepare for Google’s clampdown on third-party cookies. However, let’s not get complacent. Industry stakeholders need to make serious moves on solving identity — and for retailers, that means getting serious about their first-party data. If you don’t, you’ll end up…
Although grocery shoppers haven’t fully embraced transacting online, digital still plays a major role in informing their purchase decisions. A study from Deloitte found that 80 percent of shoppers have used a digital device to browse or research grocery products. To align with consumers’ preferences for digital, marketers are converting their print mailers into digital…
Yair Cohn and Bill Connolly’s top six takeaways on how to drive omnichannel marketing results on Facebook and Instagram.
Historically, Amazon.com has proven highly effective at converting in-store shoppers, all without spending marketing budget on increasingly ineffective channels like print or leveraging any first-party data on in-store buying behavior. This is especially important to consider this holiday shopping season. Online holiday sales continue to be dominated by Amazon. Last year, the retailer's online sales…
