Brian Smith

Brian Smith

Brian Smith is the director of data partnerships and local strategy at Rio SEO, the leading local marketing platform for enterprise brands, agencies, and retailers. In this role, Smith works with community partners to expand localized product and service offerings to meet the growing digital needs of clients. Smith brings more than 16 years of digital strategy experience to Rio SEO, specializing in paid and natural search optimization, conversion and attribution modeling, web design and development, as well as research design and measuring ROI.

July 31, 2019 Best Practices for Improving Search Visibility and Driving Online-to-Offline Retail Traffic

A brand’s visibility in local search results is the foundation on which all other marketing efforts are built. After all, consumers can’t convert if brands don't have an online presence. Appearing in organic search results is key, but there’s another important piece of online real estate just as worthy of attention — Google’s Map Pack results. In…