"Shelter in place" and "safer-at-home" orders are starting to lift in states across the country. Retailers are getting the green light to reopen their shops, but the reality they're returning to is entirely different than the one that they left. The impact of COVID-19 on the retail industry has been profound and is constantly evolving.…
Sanjeev Sularia
Your retail pricing strategy is more than just a series of numbers. It’s a reflection of your brand image and a direct expression of the value you provide. It establishes a firm backbone for how you conduct business and the goals your organization strives for. On a day-to-day level, the prices you set will empower…
How do customers make purchasing decisions? The answer is multipronged, but one of the more influential factors comes in the form of comparison. Consumers seek out multiple vendors and track products over time. They utilize the myriad price monitoring tools at their disposal to get a macro view of the industry in question. And then…
To read part one of this multipart series, click here. The COVID-19 pandemic has caused havoc across the globe, with countries, economies, people and businesses all bearing the brunt of this crisis. The retail industry has been turned upside down, and retail businesses are scrambling to adapt to this new reality by finding sustainable ways…
The COVID-19 pandemic has been causing havoc across the globe, with countries, economies, people and businesses all bearing the brunt of this unforeseen crisis. The retail industry has been turned upside down, and retail businesses are scrambling to adapt to this new reality by finding sustainable ways to ensure business continuity. With home quarantines and…
In the first few weeks of 2020, retailers are preparing for the challenges of the new decade. With an evolving consumer audience, more complicated supply chains, and international trade regulations, there are plenty of changes ahead. However, by examining the trends of 2019, the growth-oriented retailer can predict what consumers will want in 2020 and…
In the last decade, we've seen a rise in online shopping, from e-commerce powerhouses to direct-to-consumer up-and-comers. Customers are reaping the benefits from the sophistication and growth available through digital retail. Heading into 2019, e-commerce sales comprised 15 percent of total retail sales and, according to Mary Meeker’s 2019 internet trend report, e-commerce sales growth in…
