After the onset of COVID-19, the world was abuzz with how the retail industry would fare. There were early signs that online shopping was surging, but nobody expected e-commerce penetration to grow by 27 percent in only eight weeks. Looking back at an unprecedented year for online retail sales, there are other trends that we…
Ross Kramer
The holiday season will make or break revenue goals for almost every retailer this year. Thankfully, most states resumed in-person shopping in some capacity, but a lot of uncertainty remains about how the retail industry will fare. In this period of uncertainty, there's one constant: this upcoming holiday season will be critical for retailers negatively…
The past few weeks have been filled with global uncertainty, and the retail industry has been heavily impacted since the national state of emergency was declared on March 13. Despite the recent industry turmoil, Listrak data from the two weeks following the declaration shows that overall e-commerce sales have jumped 31 percent year-over-year, demonstrating a…
Entering the new year, retailers are focused on outperforming competitors and the previous year’s shopper experiences. To maximize marketing spend, retailers need to approach their marketing framework with a cross-channel strategy: beyond tried-and-true email and social towards underutilized channels like push notifications and SMS. I’ll focus on the latter channel in this article. Ignoring SMS…
