Jonathan Poma

Jonathan Poma

Jonathan Poma is president of Loop, an e-commerce application that turns the return process from a point of friction into an experience. One that encourages customers to find the right product for them rather than a refund.

March 24, 2020 3 Tips for Using Returns and Exchange Data to Build a Better Post-Purchase Experience

Everyone loves to say that “data is king,” pointing to Amazon.com and its “data-driven decision making.” In most cases, these well-intended but divisive statements create insecurities in most organizations. And if they’re actioned too hastily, they will slow down decision making while company leaders wait for data to give them a perfect answer. To its credit, Amazon…