Allison Cripps

Allison Cripps

Allison is an innovator in loyalty design. Joining Merkle in 2016, she leads a team of retail strategists who design and execute loyalty and promotional solutions and experiences that delight and engage customers. Prior to Merkle, Allison led the loyalty practice at Accenture Interactive and was a senior loyalty and CRM consulting leader at Epsilon. 
3 Must-Do Loyalty Strategies for Retailers to Re-Emerge From COVID-19

Predicting when the COVID-19 outbreak will subside, and then navigating consumer shopping behavior when it does, is a challenge for all retailers. Indicators suggest that consumers want to resume their retail rituals, with 33 percent of shoppers buying retail goods as much as they did before the coronavirus. Because of increased digital shopping and supply…