David Gottlieb

David Gottlieb

David Gottlieb is the Managing Director, Americas at Trax, a leading global provider of computer vision powered in-store execution solutions, analytics and services for retail. In this role, David oversees strategy, sales, marketing, business development and customer success for Trax in North and South America.

With more than 20 years of experience focused in and around retail and manufacturing technology, David is a proven leader in CPG distribution models, brand marketing, trade marketing, store operations, merchandising and the deep complexities of supply chain. He uses this extensive knowledge to support Trax’s end-to-end solutions for retail, understanding the intricacies of what it takes to bring a product to the shelf and ultimately succeed.

Prior to joining Trax, David was President and COO of Quri, a leader in crowdsourced

in-store conditions data for the CPG industry. Before Quri, David served in leadership positions at Market6, Netezza, Oracle and Accenture. David has cultivated deep relationships from years of working with key players in the industry, including Nielsen, Bain & Company, National Retail Federation, Consumer Brands Association (formerly Grocery Manufacturers Association) and Food Industry Association (FMI).

David graduated with a BA in Psychology from Johns Hopkins University.

5 Strategic Imperatives for Retail’s New Normal

As stores reopen and people return to work around the globe, it's evident that the retail landscape will be different, perhaps permanently. COVID-19 has changed consumer behavior in stores, and CPG companies and retailers need to create new strategies to maximize potential and respond to the evolving needs of their customers. Brands and retailers must…