As a brick-and-mortar retailer, you know that creating great in-location experiences is key for drawing in customers and keeping them coming back. But are you implementing experiences that are fun, unique and an extension of your brand? Or do customers see you as simply offering the same types of experiences everyone else is? As you…
Bobby Marhamat
Brick-and-mortar retailers must never lose sight of what the average customer wants. Keeping tabs on shoppers’ most pressing needs is, more than anything else, the recipe for success. Based on Raydiant’s State of Consumer Behavior 2022 report, there are three factors that consumers today most expect from in-store experiences: value, quality products, and convenience. Within…
Providing a great in-store experience for your customers is one of the best ways they can engage with your brand. This could include having an easy-to-navigate store layout, signage for wayfinding, the ability to interact with products, the opportunity to learn from demonstrations or educational events, and technology to help find products and checkout smoothly.…
Brick-and-mortar retail is in a technology boom. While innovations like self-checkout, mobile apps, and digital kiosks were already popping up in stores, the pandemic only accelerated the adoption of new technologies to connect with customers and keep them safe. Despite focusing on face-to-face interactions and physical products, brick-and-mortar retail’s past is filled with technological innovation…
It turns out the American consumer of 2022 isn’t all that complicated, at least according to Raydiant’s State of Consumer Behavior 2022 report. Shoppers today want bang for their buck, they expect a positive all-around experience when they enter your stores, and have just a few other requests that most retailers can easily honor —…
The shopper should set the agenda for your brand — always. Those brands that fall out of touch with consumer tastes become disconnected from those with the sole power to keep you profitable and relevant. This is why Raydiant produced the State of Consumer Behavior 2022 report. By serving up actionable insights into what the…
The past two years have shown us the value of preparation. For the first time in a long time, the average American has had to consider that everything can change at the drop of a dime. Despite new and unforeseen challenges in 2020 and 2021, preparation for the unexpected is nothing new for retailers. As…
For a glimpse into brick-and-mortar’s future, we need to look to the past. Not too far in the past, mind you — only to the tail-end of 2021. The trends we saw to close out the last year are a harbinger of retail’s future. Overall, the outlook is strong. For every brick-and-mortar retailer that closed…
Retail organizations must view the in-store experience as an essential investment, ranking in importance alongside cash registers, security cameras, and product inventory. In fact, Ernst & Young (EY) argues that the customer experience is the most challenging feature of retail, but also the most important. Our State of the In-Store Experience (2021) report leads us…
Regardless of retail’s latest headwind, brick-and-mortar organizations continue to embrace their enduring mission: get consumers into retail locations and convince them to part with their money. The emphasis on e-commerce over the past year or so hasn't changed this mission, but it has re-emphasized that customers want unique in-store experiences. Experiences are how you get…
We’re now well into 2021, and we can say with certainty that retail’s rebound is legitimate. By continuing to invest heavily in in-location experiences, retailers have bounced back admirably from unprecedented adversity. As of early June, the National Retail Federation (NRF) forecasts retail sales to continue growing between 10.5 percent and 13.5 percent throughout the remainder…
Consumers made one thing clear in our State of Consumer Behavior 2021 report: experiences matter. Ninety percent of consumers say they’ll return to your store if you provide a “positive experience.” It’s also clear that there's no catch-all approach to customer experiences. Shoppers are diverse in their tastes and demands. Retailers must offer a variety…
The future always promises uncertainty. That said, all indications are that contactless payments are ingrained in brick-and-mortar retail for the long haul. Without massive unforeseen disruption, the COVID-assisted trend towards cashless, fully contactless checkout will gain further momentum. The 1,000 customers we surveyed in our State of Contactless Payments 2021 Report only confirmed our belief…
Was it a rough year for many individual retailers? No doubt. We saw too many organizations close their doors in the past year-plus. However, as a whole, brick-and-mortar retail is booming. Total retail sales rose by 6.9 percent in 2020 compared with 2019, per the U.S. Department of Commerce (via The Balance). The final take…
Buy online, pick up in-store (BOPIS) might just be the best long-term strategy for brick-and-mortar retailers. Allowing customers to purchase items online and pick them up curbside or in-store accommodates prevailing consumer demands: safety, efficiency, and convenience. BOPIS will soon be a standard feature of most, if not all, brick-and-mortar operations. Virtually every major retailer…
