Hope Horner

Hope Horner

Hope Horner is CEO and founder of Lemonlight Video Production, a company that produces and distributes branded video content at scale. Hope is a three-time entrepreneur who has been featured in Inc., KABC, Extra and other publications highlighting her successes in the Silicon Beach community over the past decade.

October 8, 2020 How to Make Video Content That Truly Drives E-Commerce Sales

Clearly, COVID-19 has had a seismic effect on the economic landscape. Nonetheless, reactions produced some interesting cracks in the marketing world. Not only did homebound consumers begin to search for more products online, but those same shoppers also became more brand-agnostic in the process. According to mid-2020 behavioral research from McKinsey, no fewer than three-quarters of…