Tara Sporrer

Tara Sporrer

Tara Sporrer brings over 20 years of customer operations and marketing experience in the enterprise software industry. As goMoxie’s senior vice president of marketing, she is responsible for delivering corporate communications and marketing programs that drive the company’s market presence, revenue, and overall profitability. 

Prior to goMoxie, Sporrer served as director of worldwide customer operations, alliance management, and web marketing at Talisma where she developed the company’s core messaging and brand identity across all digital channels, as well as facilitating sales and strategic partnership alignment. She also previously managed customer and sales operations at eAssist Global Solutions, where she provided enterprise-wide development and support for critical sales and marketing functions; and managed key retail accounts — including Deal Time, Esprit and Estee Lauder — while serving as an account director at web marketing agencies Epidemic Marketing and Double-Click.

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For many retailers, the coming holiday season will be a make-or-break moment at the end of a challenging year. There's enormous pressure to make the most out of any opportunity to close a sale — especially now that Amazon.com has elongated the season by setting Prime Day for October 13. But first, retailers will need…